Readers Views Point on Cookie Consent and Why it is Trending on Social Media
Readers Views Point on Cookie Consent and Why it is Trending on Social Media
Blog Article
Introducing TruConsent: India’s Truly Unified Privacy Suite
Built for DPDPA. Engineered for India’s massive digital population.
Following extensive development, field testing, and regulatory vetting, we’re excited to unveil TruConsent — India’s first truly unified privacy suite.
While global solutions try to adapt for Indian regulations, TruConsent was designed with India’s legal framework in mind — not just to tick boxes, but to foster digital trust at scale.
Why the Timing Is Critical
After 23 years and 5 legislative attempts, India enacted the DPDPA on August 11, 2023. However, the law has yet to be enforced, with the Data Protection Board of India (DPBI) yet to be constituted.
India remains the last major market without an active data privacy regime, despite having one of the world’s largest online populations. This regulatory vacuum makes the need for compliant, rights-respecting infrastructure more urgent than ever.
Organizations need more than a patchwork of tools. They require a unified, India-native solution that aligns with the rights-based framework embedded in the Act.
TruConsent meets that moment.
What Does TruConsent Offer?
Explore all features in depth at TruConsent Features
TruConsent isn’t just another cookie banner tool. It’s a flexible, compliance-ready platform that includes every key function needed under the DPDPA:
Granular Consent Management
Set up multilingual consent flows, expiration rules, and opt-out options — across India’s diverse language base.
Data Principal Rights Center
A user-facing interface to file and track requests for access, correction, erasure, portability, and objection.
Breach Management
Log, assess, and resolve data breaches — including escalation pathways aligned with DPDPA protocols.
Grievance Redressal
Ensure SLAs with automated timers. Assign cases and maintain transparency. Keep auditable records of all correspondence.
Nomination Management
Enable compliance with nomination provisions by allowing data principals to nominate trusted individuals.
Audit-Ready Activity Logs
Immutable, time-stamped logs for every data interaction — ready for audit anytime.
DPIA & Assessment Engine
Evaluate privacy risks in processing workflows, third-party integrations and data exports — automatically benchmarked against compliance standards.
Developer-Friendly, Compliance-Ready
Whether you're a fintech, health-tech, or large enterprise, TruConsent offers:
• Quick-to-integrate SDKs and APIs
• Consent frameworks that work across apps and business units
• Separation of PII and hashed identifiers for privacy-first linkage
• Ready alignment with future DPBI licensing requirements
The TruConsent Advantage
? onetrust India-first. Not GDPR-rehashed
? Covers the full compliance journey, not just consent capture
? Works for both massive enterprises and fast-growing MSMEs
? Modular. Scalable. Built for both speed and scrutiny
The Road Ahead
India has long anticipated a comprehensive privacy law — but waiting time is over. In an era of mounting concerns over data misuse, user trust is the ultimate differentiator.
Organizations that move early on privacy compliance will not just comply — they will differentiate and grow.
With TruConsent, we’re not just offering a product. We’re building a movement — toward transparency, accountability, and data dignity for a billion digital citizens.
Want to know more? Visit us at https://truconsent.io, read expert updates on our Privacy Blog, or reach out at [email protected]. Report this page